Wondering what all the SSL fuss is about?

You may have noticed a lot of recent talk about how you can improve your search engine ranking (when people look for your kind of business in Google, for instance) if your site has an SSL certificate.  And it’s true.

Google ran tests on this last year and they’ve seen “positive results” so they’re “starting to use HTTPS as a ranking signal” – check the full article here…

SSL certification isn’t actually a new thing, though.  It’s been around for years, but with the ever increasing risks of identity theft and cyber-attacks, it’s becoming so much more than an SEO tactic.

More Benefits of Having an SSL Certificate on Your Website 

  1. It demonstrates that you’re a responsible business owner, who takes a professional attitude towards protecting their customers. Anyone with an SSL certificate has to be checked and approved by the authority who issues the certificate.
  1. It also means you will appeal to more shoppers (particularly the savvy ones). Safe sites are clear to see because their URL will start with the prefix HTTPS (and not just HTTP). Given the choice a buyer will opt for a site with a padlock or HTTPS prefix over one without.
  1. Having an SSL certificate on your site is also great protection for your own information. If you’re offering a special promotion or a discount voucher this extra security protects the details which are sent and received.  And any external threats from hackers are prevented.

So What the Hell is SSL?

It tech-speak for Secure Socket Layer and it’s basically security technology that’s added to your website 9usually via your web hosting provider) to keep information safe that’s passed between buyer and business owner.

Why does my website need SSL? 

If you’re requesting credit card details, payments, bank transfers or any kind of personal information (remember the Data Protection Act?), an SSL is your extra layer of security so that potential purchasers know you’re trustworthy and no one outside of your business can get their hands on any financial/personal details that they share with you.

Do all small businesses need SSL?

Not all small businesses do, no.  If you’re not selling anything, or your potential buyer has to contact you via email or phone to initiate a purchase, and your payment is done outside of your website, you don’t really need SSL yet.  On the other hand, if you’re capturing any personal data, have the capacity to take online payments, then, yes, I would suggest you do seriously consider adding SSL to your site.

When should I set up my SSL certification?

In my opinion that as a small business you don’t really need to do anything today.  But I would suggest you consider it in the near future, and particularly if you are about to create a new website or you have an e-commerce website for your business.  

I hope that’s helped clear any fog you may have had around this subject, and if you’re about to rebrand, or update your website, and you’d like some help to branch out with SSL, then just let me know.

I’m always happy to help.